Marketing Cloud

Personalise customer journeys and drive engagement

boltin leverages Salesforce Marketing Cloud to craft customer-focused marketing solutions, using tailored design and data-driven automation to boost campaign performance and maximise return on investment.

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Customer-centric marketing for SMBs

In today’s digital landscape, effective marketing requires a customer-first approach that delivers personalised experiences across every touchpoint.
As an SMB ourselves, boltin recognises the importance of maximising marketing ROI for growing businesses.
Salesforce Marketing Cloud equips organisations with tools to consolidate data, manage campaigns, and gain a 360-degree customer view.
Our implementation covers strategy, campaign management, analytics, and integrations, enabling businesses to deliver targeted experiences and achieve measurable results.

*What we offer**

Strategy and planning

Create marketing strategies aligned with business goals and customer journeys

Data and campaign management

Consolidate customer data to run targeted and personalised campaigns

Campaign analytics and reporting

Track performance with detailed analytics and real-time reporting to optimise ROI

Marketing cloud integrations

Connect Marketing Cloud with Salesforce Sales, Service, and third-party systems

Support and maintenance

Maintain system health with ongoing assistance and updates

Journey builder

Automate personalised customer journeys across multiple channels.

Email studio

Build and send targeted email campaigns with segmentation and A/B testing

Mobile studio

Reach customers through SMS, push notifications, and mobile messaging

Advertising studio

Run targeted advertising campaigns using customer data on Google, Meta, and other platforms

Use cases

Salesforce Marketing Cloud, implemented by boltin, helps SMBs refine marketing strategies and strengthen customer engagement.

Customer journeys automation

Designing and automating personalised experiences from first touch to long-term loyalty

Email campaigns personalisation

Sending relevant email content tailored to customer behaviour and preferences

Cross-channel engagement

Aligning messages across email, social, mobile, and ads for a consistent brand voice

Lead nurturing

Automating lead flows to convert prospects into customers

Loyalty program management

Integrating campaigns with loyalty programs to boost retention and repeat business

Tools and platforms we work with

Salesforce Marketing Cloud
Journey Builder
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Audience Builder
Google Analytics
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP) systems for integration

Frequently asked questions

How does Marketing Cloud enable personalisation?

Marketing Cloud centralises customer data across touchpoints, powering segmentation and real-time insights. Tools like Journey Builder then create personalised customer journeys and deliver relevant content at scale.

Can Marketing Cloud refine our marketing ROI?

Yes. Marketing Cloud improves ROI by enabling precise targeting, cross-channel campaign coordination, and detailed analytics to optimise spend and increase conversions.

Is Marketing Cloud suitable for SMBs?

Absolutely. Marketing Cloud supports SMBs by offering scalable tools for automation, personalisation, and customer engagement without heavy infrastructure costs.