Salesforce Marketing Cloud, implemented by boltin, helps SMBs refine marketing strategies and strengthen customer engagement.
Marketing Cloud
Personalise customer journeys and drive engagement
boltin leverages Salesforce Marketing Cloud to craft customer-focused marketing solutions, using tailored design and data-driven automation to boost campaign performance and maximise return on investment.
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Customer-centric marketing for SMBs
- In today’s digital landscape, effective marketing requires a customer-first approach that delivers personalised experiences across every touchpoint.
- As an SMB ourselves, boltin recognises the importance of maximising marketing ROI for growing businesses.
- Salesforce Marketing Cloud equips organisations with tools to consolidate data, manage campaigns, and gain a 360-degree customer view.
- Our implementation covers strategy, campaign management, analytics, and integrations, enabling businesses to deliver targeted experiences and achieve measurable results.
What we offer*
What we offer*
Strategy and planning
Create marketing strategies aligned with business goals and customer journeys
Data and campaign management
Consolidate customer data to run targeted and personalised campaigns
Campaign analytics and reporting
Track performance with detailed analytics and real-time reporting to optimise ROI
Marketing cloud integrations
Connect Marketing Cloud with Salesforce Sales, Service, and third-party systems
Support and maintenance
Maintain system health with ongoing assistance and updates
Journey builder
Automate personalised customer journeys across multiple channels.
Email studio
Build and send targeted email campaigns with segmentation and A/B testing
Mobile studio
Reach customers through SMS, push notifications, and mobile messaging
Advertising studio
Run targeted advertising campaigns using customer data on Google, Meta, and other platforms
Use cases
Tools and platforms we work with
- Salesforce Marketing Cloud
- Journey Builder
- Email Studio
- Mobile Studio
- Social Studio
- Advertising Studio
- Audience Builder
- Google Analytics
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP) systems for integration
Brand stories we’ve shaped
Client
Médecins Sans Frontières (Doctors Without Borders)
Challenge
Donation failures, expired cards, and incomplete payments were causing lost contributions and heavy manual follow-ups. There was no automated way to re-engage donors or securely update payment details.
Solution
Implemented Salesforce Marketing Cloud with Salesforce integration to automate donor journeys. Built real-time triggers for failed donations, sending personalised Email/SMS reminders with secure payment update links, plus automated follow-ups and synced reporting.
Result
Recovered failed donations, reduced manual workload, and boosted completion rates, strengthening donor confidence with timely, transparent communication.
Frequently asked questions
Is Marketing Cloud suitable for small and medium businesses?
Yes. Marketing Cloud can be scaled to fit growing businesses. It helps smaller teams run targeted campaigns and manage customer data in one place, which saves time and improves results.
Do I need an in-house technical team to use Marketing Cloud?
Not necessarily. Many businesses use external expertise for setup, customisation, and ongoing support. Once configured well, it’s straightforward for marketing teams to run day-to-day campaigns.
Can Marketing Cloud improve email campaign performance?
Yes. Email Studio allows segmentation, personalisation, and testing. This means emails are sent to the right audiences with relevant content, increasing open rates and conversions.
